Vision
To be the most trusted long-term partner for Microsoft Dynamics 365, and for the SAP systems that often run alongside it, chosen for dependable outcomes, not loud promises.
Mission
We keep critical business systems running, evolving and secure, through deep expertise, honest communication and delivery you can plan around.
Our values
Trust above all
We say what we'll do, and we do what we said.
Grounded in craft
Practitioners, not salespeople. We know these systems deeply, and we never bluff.
Under-promise, over-deliver
Realistic commitments, kept.
Long-term over short-term
Relationships over years, not billable hours over weeks.
How we work
Four principles we hold every engagement to.
They shape how we scope, how we report and how we hand over.
- 01
The 90% rule
We don't commit until we're 90% certain we can deliver it.
- 02
No surprises
You hear about risks from us first. Always.
- 03
Documented excellence
Every delivery is documented, reproducible and auditable. No client is ever stranded.
- 04
Exit with grace
However a partnership ends, we leave your systems better than we found them.
Our founders
Nael Ahmed
Managing Partner, Strategy & Commercial
Nael brings more than 30 years of business leadership: ten years as CEO of Abudawood Trading Company, more than four years as a country manager with Reckitt Benckiser after serving as a director there, and earlier a director at Pepsi Cola International. He has led turnarounds, built strong teams and shaped cultures where people do their best work, and as CEO he and his team returned a loss-making business to profit and more than tripled its revenue. He has sat in the client's chair, answerable to a board for results, so he knows what owners and leadership teams need from a transformation: a clear business case, honest progress and results that hold. At StackSoul he makes sure technology serves the business and the people who run it.
Naeem Shafi
Managing Partner, Technology & Digital Transformation
Naeem is a digital transformation leader with 30 years of experience across North America, Latin America, Europe and the UK. He is a change enabler who brings technology and people together, so the organization gets more from both. Leaders trust him for steady judgment, straight answers and a clear plan. Teams value the positive energy he brings and the way he takes the fear of the unknown out of change. At StackSoul he makes sure every transformation is well led from start to finish, and that it lasts.
Start with a straight answer.
A free Fit Check tells you which Dynamics fits, what it would take and what to watch out for.